Build your leadership mindset
Leverage your strengths
Expand possibilities for your organization
WorkMatters Founder, Gayle Lantz, is a leadership expert, author, speaker and trailblazer in her field who helps CEOs and executives shape corporate culture and inspire change. For over 20 years, she has devoted her work to helping others do the work that matters–making a positive difference in the lives of those they lead and serve.
A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will asist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
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