Phyllis .

What is Inbound Marketing? 

Think of it as you’re the basketball net and your customer is the ball.

In real terms, inbound marketing has been described as anything that provides a tremendous amount of value to your target customer without asking anything from them in return.

We’re talking about content here. And if you aren’t creating regular content that your ideal customer wants, you will have a hard time standing out from those who do.

Share your content challenges below!

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The Key to Your Success

Inbound marketing is perfect for the small business on a tight budget. It’s cheap, and it gives you the opportunity to become an expert in your field and cultivate a customer base of people who are truly interested in what you have to offer.

But you do have to have a strategy around it. For example, if you write a blog but don’t optimize it for SEO and have some kind of call-to-action, you are wasting your precious wisdom and knowledge. Your valuable content will be seen by fewer people who are less likely to take action.

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Inbound Marketing Cultivates Relationships 

Business is all about relationships. Creating valuable content is one way of creating and nurturing online relationships with strangers, which turns them into leads and ultimately clients. HubSpot says, “By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”

Hubspot released their annual State of Inbound report, which is a fantastic overview of the state of this ever-growing marketing arena.

Download the link here, and start get those content-generating wheels spinning.

What is the state of your inbound marketing? Comment below!

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Author, Phyllis Smith
Content Manager, eWomenNetwork 


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